JOURNAL
Notes from the floor.
HeadwearWhy hats are having a moment in 2026.
Headwear is projected to be a $34-billion category by 2030. Here's what's driving the rise — and what it means if you're using merch to build a brand.
Read → StrategyMerch that doesn't end up in a drawer.
Most custom merch is made, handed out, and never worn again. Here's why — and the short list of fixes that changes the math.
Read → How-ToHow to brief your custom merch order.
The five things that will help the process when asking for a quote — so your project moves faster and lands closer to what you pictured.
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